S. Majid Mousavi and A. Naami, “The Mediating Role of the Brand Preference in Bank Advertising and Brand Loyalty”, Rev. Publicando, vol. 5, no. 15(2), pp. 858–875, Jun. 2018, Accessed: Oct. 25, 2026. [Online]. Available: https://www.revistapublicando.org/revista/index.php/crv/article/view/1402